How Xander Schauffele helped Adidas update and improve its TOUR360 franchise

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Seventeen years after launching the TOUR360 golf footwear franchise, Adidas has unveiled its latest offering from the series with the TOUR360 22.

WHAT STANDS OUT: Xander Schauffele’s influence. “It felt like meeting an old friend,” said Schauffele, who first was introduced to the TOUR360 22 when Masun Denison, Adidas Golf’s global footwear director, arrived at Temecula Creek Golf Course north of San Diego last January with a prototype for Schauffele to test out.

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